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Coralie Olson

Managing Partner, MASSIVart

More about the author

Coralie Olson

Managing Partner, MASSIVart

Coralie Olson is a strategic leader in creative placemaking and public art consulting, with 20-plus years of experience working at the intersection of commercial real estate, urbanism, marketing and the arts. As Managing Partner at MASSIVart, Coralie is driven by helping developers and asset owners integrate cultural elements into their real estate strategies to produce both social and economic impact. Responsible for leading MASSIVart's growth strategy in North America, her strategic placemaking advisory encompasses major retail destinations and mixed-use developments in Toronto and Vancouver, to major infrastructure projects and master planned communities in Dallas-Fort Worth and Houston.   An active member of the Urban Land Institute's Placemaking Product Council and ULI Americas Art in Place, Coralie is frequently invited to speak at industry events about the ROI of placemaking and the value creation when strategically integrated in the early stages of real estate development.  In addition to her professional work, Coralie has contributed to Toronto’s cultural landscape as an Advisory Member of the Luminato Festival and as a former Board Member for Long Winter, a community arts festival that showcases over 200 local artists annually.

More than retail: How culture-driven placemaking is picking up steam in CRE

Coralie Olson Commercial Design Toronto / GTA May. 30 2025

For a long time in commercial real estate, retail tenant strategies were seen as the primary foundation to placemaking, following the thinking if you build it, it will come.

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